ERICSSON | T20 Asia Pac Print
Generation T20 • The launch of the Ericsson APAC Youth Template
Generation T20 • The launch of the Ericsson APAC Youth Template
Back in 1999, working in the Ericsson APAC Regional Office, I launched with the help of key marketing managers from around the region a new print and campaign identity for all products deemed to be in our newly defined 'youth' segment of the time. Ironic in modern day references, at the time it was a huge move for a brand that was trying to move away from being "My dad's phone" to "My phone".
The below executions show various executions for the newly launched T20 using the new Youth Template for various print media, as well as regionally tailored and adapted materials for APAC local markets.
The below executions show various executions for the newly launched T20 using the new Youth Template for various print media, as well as regionally tailored and adapted materials for APAC local markets.
